BRAND’S MOST POTENT SUV ARRIVES IN MALAYSIA
- Rolls-Royce completes Black Badge family with Cullinan
- Rolls-Royce Motor Cars Kuala Lumpur – only dealer in the region to have full Black Badge family
- Black Badge Cullinan caters to new group of young and adventurous disrupters and innovators
- Cullinan introduced as darkest, most urban expression of a Black Badge motor car yet
- First time marque’s proprietary Architecture of Luxury has undergone Black Badge treatment
- 6.75-litre V12 engine now delivers increased power (592hp / 600PS) and torque (900Nm)
- Drivetrain and chassis re-engineered for enhanced dynamic performance
- Bespoke alloy wheel introduced in Black Badge house style
- Infinity lemniscate symbol continues to codify noir expression of Rolls-Royce
“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms. Indeed, before we launched Black Badge in 2016 the idea of creating a product that would satisfy this subversive cohort – that is highly dynamic and wilfully rebellious in aesthetic – caused a great deal of internal debate. However, once the marque’s designers, engineers and craftspeople began pursuing this dramatic alter ego, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand but they would define a new space within the super-luxury market. In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan.”
At the Geneva Motor Show in March 2016, Rolls-Royce Motor Cars presented Black Badge; a permanent Bespoke family of motor cars that defined the taste patterns of an emerging generation of super-luxury consumer. These unapologetic and highly dynamic products responded to those who refused to be defined by traditional codes of luxury and did much to attract new customers to the marque, reassured by Rolls-Royce’s fluency in their bold aesthetic and uncompromising lifestyle requirements.
This highly successful alter ego is codified by the mathematical symbol that represents a potential infinity, which is placed discreetly within the motor car’s interior. This marking, known also as the lemniscate, was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane, denoting that it belonged to an insurance class reserved for boats with unlimited and therefore infinite engine power. Rolls-Royce Motor Cars selected this hallmark for Black Badge to reflect its own unrelenting pursuit of power.
‘Back in Black’
Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016 followed by Dawn in 2017. Today, the family is completed for the first time in Malaysia with the introduction of Black Badge Cullinan in Kuala Lumpur: the darkest and most urban statement of Black Badge yet.
Anas Zawawi Khalid, Executive Director for Rolls-Royce Motor Cars Kuala Lumpur said: “We are seeing a distinct change in the Super-luxury arena within Malaysia. Increasingly, we are welcoming younger, adventurous Rolls-Royce customers alongside our more established clientele. We have refreshed our Black Badge range for 2020, and have already seen strong interest from customers who are looking for something very contemporary and bold.”
Cullinan Goes Black
Created to satisfy overwhelming demand from a younger demographic, Cullinan in its silver badge guise, was launched to global acclaim in 2018, immediately becoming the world’s pinnacle super-luxury SUV. Combining luxury in its purest form with genuine practicality and off-road capability, Cullinan unequivocally delivered on the promise of an experience that is ‘Effortless, Everywhere’.
The Rolls-Royce of SUVs did much to reach a new group of clients looking for unfettered access to the world’s wildest places and most enriching experiences. Yet, within this group exists a subset of individuals who seek to subvert the motor car’s domineering presence by permanently cloaking it in the night. Cullinan has conquered the world’s wildest reaches. Now it is time for Black Badge Cullinan to conquer new urban frontiers.
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